Who We Are

Vision

We believe in modernizing the eye care experience for all people.


Mission

Making eye care easy.

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I

Integrity

We see integrity as building a foundation of trust with our customers, employees and stakeholders by communicating honestly, ensuring consistency and delivering on our commitments.

C

Collaboration

We see collaboration as combining the talents of a diverse group, offering proactive communication and being open-minded to new ideas.

A

Accountability

We see accountability as taking initiative, delivering our best in all we do, accepting responsibility for our actions and taking ownership of results.

R

Respect

We see respect as prioritizing human relationships, being present, connecting with transparency and empathy.

E

Empowerment

We see empowerment as making purpose driven decisions to support the company vision, showing appreciation for others, and taking care of the individuals we serve.

Because ICARE

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Our companies are leaders in the eye health industry.

Our retail brands, My Eyelab and Stanton Optical, are among the nation’s fastest growing, full-service retail optical centers. We continue to expand our retail footprint with nearly 300 corporate and franchise locations in 29 states while delivering easy and affordable eye care services.

Learn more about Now Optics