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Our Journey

How It All Started

As a college student, co-founder Daniel Stanton began his career in the optical industry spending his days at the office and nights attending classes. It was during this time he observed the significant mark-up cost customers experienced when purchasing eyeglasses as well as their overall frustration with the prolonged process to receive a finished product.

Daniel was convinced there had to be a better solution, so he embarked on a mission to develop a new model that would help redefine the eye care industry. Stanton’s desire was to make eye care easy – offering customers a vast selection of eyewear and an affordable, accessible, and efficient, end-to-end eye care experience.

The dream of delivering easy, affordable eye care became a reality for Daniel when he partnered with the late optical industry executive, Marco Musa, to build the foundation of Now Optics (formerly Vision Precision Holdings).

In 2006, Now Optics and its banner brands Stanton Optical and My Eyelab were founded. The company’s first two stores opened shortly thereafter.

Working directly with eyewear manufacturers, Daniel and Marco rolled up their sleeves and developed an exclusive, private-brand portfolio to reduce costs while delivering quality, fashionable products. In turn, the affordable prices charged to the customer reflected those savings.

With Daniel leading the company as its Chief Executive Officer in 2008, the organization accelerated its geographic footprint across the U.S. Today, the company has nearly 200 retail stores in 25 states.

Driving the Future of Optical Health 

As convenience and flexibility became more of a need for both patient and doctor, Now Optics recognized opportunities to improve the eye exam experience.

Daniel worked closely with Brad Brocwell, O.D. to research how technology could provide a solution. By automating the process through innovative ocular telehealth technology, doctors are able to focus more of their time on eye health diagnostics, and patients benefit from a more streamlined exam experience and increased doctor availability.

Over the past three years, Now Optics affiliate locations have administered over 800,000 telehealth eye exams nationwide with the company’s proprietary telehealth technology solution.

Our Timeline

2006

Daniel Stanton and Marco Musa developed the company, Vision Precision Holdings.

2006

Daniel Stanton and Marco Musa developed the company, Vision Precision Holdings.

First two retail stores opened in Mishawaka, Indiana, and Dayton, Ohio, with 16 employees.

2007

2007

First two retail stores opened in Mishawaka, Indiana, and Dayton, Ohio, with 16 employees.

2008

  • First retail store opened in California. 
  • Stanton Optical appointment-based website launched. 

2008

  • First retail store opened in California. 
  • Stanton Optical website launched. 
  • Corporate headquarters and distribution center opened in Florida.
  • Retail stores debuted in Nebraska, Wisconsin, and Texas.

2009

2009

  • Corporate headquarters and distribution center opened in Florida.
  • Retail stores debuted in Nebraska, Wisconsin, and Texas.

2010

Retail stores debuted in Georgia and Illinois.

2010

Retail stores debuted in Georgia and Illinois.

  • Company celebrated five-year Anniversary.
  • Retail stores launched in New York and Tennessee.

2011

2011

  • Company celebrated five-year Anniversary.
  • Retail stores launched in New York and Tennessee.

2012

Retail stores presence expanded in Florida.

2012

Retail stores presence expanded in Florida.

  • First My Eyelab retail stores opened in Florida.
  • My Eyelab appointment-based website launched.

2013

2013

  • First My Eyelab retail stores opened in Florida. 
  • My Eyelab appointment-based website launched.

2014

  • Vision Precision Holdings ranked in the Top 20 Optical Retailers by Vision Monday.
  • Retail stores opened in New Mexico.

2014

  • Vision Precision Holdings ranked in the Top 20 Optical Retailers by Vision Monday.
  • Retail stores opened in New Mexico.
  • Retail stores debuted in South Carolina.
  • Stanton Optical named to the Inc. 5000 America’s fastest-growing private companies #1,923 with 205% revenue growth.

2015

2015

  • Retail stores debuted in South Carolina.
  • Stanton Optical named to the Inc. 5000 America’s fastest-growing private companies #1,923 with 205% revenue growth.

2016

  • Franchise business debuted. 
  • Ocular telehealth exams launched in Coral Springs, Florida.
  • Company celebrated 10th Anniversary.
  • Retail stores debuted in Alaska, Arkansas, and Oklahoma.
  • Business support center opens in Nicaragua.

2016

  • Franchise business debuted. 
  • Ocular telehealth exams launched in Coral Springs, Florida.
  • Company celebrated 10th Anniversary.
  • Retail stores debuted in Alaska, Arkansas, and Oklahoma.
  • Business support center opens in Nicaragua.
  • FrameGenie, a virtual eyeglass try-on concept, launched online and via mobile.
  • Retail stores debuted in Idaho, Mississippi, and Oregon.

2017

2017

  • FrameGenie, a virtual eyeglass
    try-on concept, launched online and via mobile.
  • Retail stores debuted in Idaho, Mississippi, and Oregon.

2018

  • 100 retail store locations opened; company milestone.
  • Retail stores debuted in Louisiana and Washington.
  • Developed and launched proprietary, retail store POS system.

2018

  • 100 retail store locations opened; company milestone.
  • Retail stores debuted in Louisiana and Washington.
  • Developed and launched proprietary, retail store POS system.
  • Company renamed to Now Optics from Vision Precision Holdings.
  • Recognized by Vision Monday as the 12th largest optical retailers in the country.
  • Retail store count increases to 180 Stanton Optical and My Eyelab locations.
  • First Spanish-language advertising debut.
  • First drive-through retail store pickup debut.
  • Company’s 13th Anniversary.

2019

2019

  • Company renamed to Now Optics from Vision Precision Holdings.
  • Recognized by Vision Monday as the 12th largest optical retailers in the country.
  • Retail store count increases to 180 Stanton Optical and My Eyelab locations.
  • First Spanish-language advertising debut.
  • First drive-through retail store pickup debut.
  • Company’s 13th Anniversary.

2020

Now Optics affiliate locations administer over 800,000 telehealth eye exams nationwide.

2020

Now Optics affiliate locations administer over 800,000 telehealth eye exams nationwide.