Lukana Justin

Senior Vice President of Marketing

Lukana Justin is the Senior Vice President of Marketing for Now Optics, LLC overseeing all marketing initiatives including communications, ecommerce, and creative. She develops strategies to drive customer growth, revenue, and build relevant brand  experiences that support the company’s mission. She is responsible for establishing our brand positioning and redefining Stanton Optical and My Eyelab’s brand identity.


Justin is an experienced Retail marketer, having worked with big-box companies -Office Depot, Inc. and Macy’s. Prior to joining Now Optics, she was Vice President, Marketing – Brand and Customer Strategy for Office Depot, Inc. where she gained progressive experience over a span of nearly 10 years. Most recently, she spearheaded development and execution of the company’s brand platform, customer strategy, media plan, and creative while managing a team of over 60 marketing professionals and agency partnerships. As Senior Director, Loyalty & Personalization, for Office Depot, Inc. Justin revamped the company’s loyalty program and successfully led a cross-functional team through development, testing and execution. She also developed the future vision of the customer shopping experience bridging digital and store as the Senior Director, Omni-channel. At Macy’s, Florida division, she served as Marketing Director, Strategy and led media effectiveness, credit loyalty, and database marketing operations. Prior, she led all marketing for RTW and delivered best in class marketing supporting the expansion of the private brand portfolio. Justin joined Macy’s as Media Planner and Buyer. Justin earned a Bachelor of Science in Advertising from the University of Florida. 

Outside of work, Justin enjoys traveling with her husband and twin boys, exploring new lands and learning about different cultures.