Lukana Justin

Senior Vice President of Marketing

Lukana Justin is the SVP of Marketing and joined the company in March 2019. Justin oversees the Now Optics brand portfolio, communication strategy, creative, media planning/buying, digital, ecommerce, and the customer call center. She develops strategies to drive customer growth and deliver on our company mission of Making Eye Care Easy. She is responsible for establishing the company’s brand positioning and value proposition.

Prior to joining Now Optics, Justin was Vice President of Marketing, Brand and Customer Strategy for Office Depot, Inc. where she gained experience over a span of nearly 10 years. 

Most recently, she re-branded the company’s Service division and revamped the company’s loyalty program increasing customer retention and profitability. She developed the vision for the future customer shopping experience and launched 1 hour in-store pick-up bridging digital and store as the Senior Director, Omni-channel.

At Macy’s, Florida division, she served as Marketing Director, Strategy and led media effectiveness, credit loyalty, and database marketing operations. As the Director of RTW and Lease Businesses, Justin launched the most successful Macy’s Private Brand marketing campaign of all Macy’s divisions setting the go forward standard.

Justin earned a Bachelor of Science in Advertising from the University of Florida. Outside of work, Justin enjoys cooking and traveling with her family.