Daniel Stanton

Founder and Chief Executive Officer


Daniel Stanton is the Founder and Chief Executive Officer (CEO) of Now Optics, roles he has held since the company’s inception in 2006. Stanton leveraged his business acumen and entrepreneurial spirit to develop the company and its retail component through the Stanton Optical and My Eyelab brands. Due to the company’s rapid growth and expansion over the past few years, there are more than 250 retail and franchise locations across the country in 28 states under the Stanton Optical and My Eyelab brands. The company continues to extend its reach over the next few years in both new and existing markets. As the corporate footprint experiences greater demand, the franchise business is actively pursuing single and multi-unit franchisees.

Stanton’s desire is to change the way people buy eyeglasses. He created “Easy Eyecare” ‒ offering customers a vast selection of eyewear and an affordable, accessible, and efficient eyeglass shopping experience ‒ which has resulted in the company being amongst the nation’s fastest growing, full-service retail optical centers.

In 2016, his visionary approach and desire to innovate led to Now Optics’ retail debut of ocular telehealth exams. Since then, Now Optics affiliated network of doctors have administered over 1 million complete eye exams nationwide. As a veteran in the industry, Stanton has a wealth of operational knowledge, garnered through years of experience in optical retail and management. He is an operations leader with the ability to scale businesses efficiently and effectively. 

Stanton’s hobbies are playing tennis, surfing around the world and spending quality time with family.