Mike Wootton

Vice President of Franchise Development

Mike Wootton was named Vice President, Franchise Development for Now Optics in April 2019. In this role, he is developing the strategic growth plan for the company’s franchise business and identifying key franchisee operators for its My Eyelab branded stores. 

Prior to joining Now Optics, he was the Franchise Developer for nearly seven years at Dairy Queen managing franchise sales and site selections for Dairy Queen Grill and Chill and Dairy Queen/Orange Julius locations in the Southeast. Additionally, Wootton served as Southeast U.S. Franchise Developer for five years at Domino’s Pizza overseeing franchise operation growth in the Southeast and creating the non-traditional convenience and resort store concepts.    

Wootton earned a Bachelor of Science in Business Management from North Carolina State University. 

In his spare time, Wootton enjoys being with his wife and two daughters boating, golfing and playing basketball.